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Kirra’s luxury property market has reached a new milestone, with Residence 10 at SUR reselling for an impressive $6,500,000.
Kirra’s luxury property market has reached a new milestone, with Residence 10 at SUR reselling for $6,500,000. This achievement sets a new precedent for apartment resales in the area, underscoring the strength and desirability of Kirra’s beachfront market.
Remarkably, this result comes only weeks after the previous record was set with the resale of Residence 3 at $4.75 million. Together, these sales have firmly established SUR as a benchmark for coastal luxury, redefining expectations for non-penthouse residences in the region.
Buyer Profiles: Lock-Up-and-Leave Appeal
Both purchasers of Residence 3 and Residence 10 hailed from New South Wales, reflecting a growing trend of interstate buyers turning to Kirra for lifestyle-driven purchases. For many, the attraction lies in the lock-up-and-leave convenience that SUR provides:
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Around 90% of SUR Kirra owners value the ease of a secure, low-maintenance property that allows them to lock up and leave without concern.
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This factor has become a major drawcard for those seeking a holiday home or secondary residence that balances luxury with practicality.
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Interstate buyers, particularly from southern states, are increasingly recognising Kirra and Rainbow Bay as highly desirable locations - places to escape colder climates while enjoying year-round coastal living.
Why Kirra is on the Map
Lifestyle and accessibility continue to underpin Kirra’s rising profile:
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Close proximity to Gold Coast Airport provides interstate buyers with unmatched convenience.
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The safety of Kirra Point beach offers peace of mind for families and retirees alike.
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Flat, accessible walking paths make the suburb liveable and connected.
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New infrastructure and lifestyle venues — including Hanks, Siblings, and Billy Chow - are helping to cement Kirra’s status as one of the Gold Coast’s most vibrant coastal destinations.
With its timeless architecture, expansive ocean views, and beachfront position, SUR continues to attract discerning buyers who value both design and lifestyle. These landmark results not only reflect the strength of the product, but also highlight the calibre of purchasers Kirra is now drawing to its shores.
Congratulations to our sellers and the fortunate buyers on this outstanding result.
Agency: MOTIV
Sales Agent: Jessica Wallace
