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Is Australia ready to match the world’s most prestigious service standards in luxury developments? While global residences set the benchmark with 24/7 concierge, valet, and personalised services, there remains a significant opportunity for the Australian market to elevate its offering.
Luxury developments in Australia have made significant strides, yet there remains an untapped opportunity to elevate these projects to deliver truly exceptional services. International examples of forward-thinking luxury developments have set a new benchmark, highlighting the potential for Australia’s market to introduce offerings that provide greater value—experiences that appeal to discerning buyers and enhance their lifestyle in ways yet to be fully explored.
At the base level, ultra-high-net-worth (UHNW) purchasers across residential new builds globally now expect a certain standard of services, which typically includes:
- 24/7 concierge services
- Valet
- 24/7 security
While these services are becoming the baseline internationally, there is the possibility of going even further.
Elevating Luxury Living: Global Examples
At The Peninsula, luxury living is elevated with concierge services that cater to every imaginable need. From organizing private jets to arranging personal chefs, or even handling simple daily tasks like setting up Wi-Fi or paying taxes, no request is too big or small. Residents enjoy access to exclusive amenities, ensuring their lifestyles are seamless, personalised, and utterly exceptional.
Meanwhile, at the Ritz-Carlton Residences Miami Beach, ultra-luxury concierge services target high-net-worth buyers, with residences priced from $2 million to $40 million. As a distinctive closing gift, each resident receives one year of complimentary medical concierge services from the Agatston Center, valued at $12,000. This unique service includes executive physicals, same-day doctor visits, house calls, and personalised care—integrating healthcare seamlessly into the resident’s lifestyle. This integration sets a new standard for what luxury living can encompass, merging wellness with convenience.
Personalized Experiences in Luxury
At Badrutt’s Palace, the concept of luxury is pushed further through highly personalised concierge services. One example highlights the extraordinary lengths staff will go to for residents: when a family requested a boat trip to Italy’s Lake Como and a meal at a closed restaurant on Comacina Island, the concierge team made it happen. They cleaned the terrace, arranged for food, and ensured that staff were present, making the restaurant appear to be “open” exclusively for the family. This level of service exemplifies the kind of exceptional, tailor-made experiences that define true luxury living.
Is Australia Ready for the Next Level of Luxury?
Switching from standard project management to round-the-clock concierge services represents a significant shift, and it would come with a notable price tag. Service charges for these enhancements can range from $280 to $370 per square meter annually, adding up to tens of thousands of dollars. This raises the critical question: Is the Australian market ready to embrace and invest in such lifestyle enhancements?
As Australia’s luxury property market continues to mature, the potential for offering such highly personalised, high-value services becomes more apparent. Developers who are willing to push the boundaries and match—or even surpass—global standards may find themselves at the forefront of this exciting new chapter in luxury living.
