The Rochester: 95% Sold Amid Unprecedented Demand

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04/10/25

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Launched in early 2023, The Rochester has swiftly established itself as a defining address in Broadbeach — a symbol of refined coastal living and architectural excellence.

Launched in early 2023, The Rochester has swiftly established itself as a defining address in Broadbeach — a symbol of refined coastal living and architectural excellence.

From the outset, the response was nothing short of extraordinary. Within just four weeks, 40% of the residences were secured, setting the pace for what would become one of the most successful sales campaigns the Gold Coast has seen. Now The Rochester is 95% sold, with only a rare few residences still available. This sustained demand is a true reflection of the project’s calibre — an offering that has resonated deeply with a discerning market seeking the perfect balance of sophistication, location, and lifestyle.

“Many locals have chosen The Rochester over other options due to its exceptional amenities and its quiet location, which still offers proximity to various restaurants and entertainment venues. The combination of a peaceful living environment with easy access to the vibrant lifestyle the city offers has proven to be highly attractive. Additionally, the high number of referrals within the building is a testament to the great value and offerings The Rochester provides. The quality and detail of the finishes throughout the building have impressed many residents along with the large number of amenities on offer ensuring that satisfaction remains high and encouraging them to recommend it to others.” — Hayley Beswick, Senior Project Sales Executive, MOTIV

We anticipate the final residences will be spoken for by mid-2025. It has been a privilege to represent this landmark project for Polycell, and we look forward to celebrating its complete sellout as it reaches this significant milestone.

Meanwhile, construction continues to progress, with completion scheduled for late 2027 — poised to deliver an elevated living experience unlike anything else on the coast.

If you’d like to learn more about our approach or have a project in mind, please email us. We’d love to hear from you.

Follow MOTIV on Instagram for live updates, project news and more.

@motiv_projectmarketing
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