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With 40 per cent of its 170 apartments sold within four weeks of launch, The Rochester Broadbeach has quickly become the must-have address for discerning Gold Coast buyers.
In the heart of Broadbeach, just two blocks from one of the Gold Coast’s most popular beaches, The Rochester‘s highly sought-after address, design and amenity is attracting both local and interstate buyers.
Polycell Property Group is developing the $275 million five-star apartment building on a prime 1,813-square-metre corner block fronting Surf Parade and Britannia Avenue in Broadbeach, offering large designer apartments of uncompromising style and space.
The Rochester’s strategic location captures the breathtaking beauty of the Gold Coast, providing sweeping views from the Pacific Ocean to the lush hinterland. Apartments are meticulously planned and designed to ensure each residence optimises unique view lines.
“There’s rapidly rising demand from owner occupiers for a low-maintenance, high-end lifestyle in premier beachside locales. “Gold Coast buyers were the first to inquire – they are fully aware of the rare opportunity presented by The Rochester to own a luxurious apartment with amenities far beyond market expectations,”
The luxe development’s two whole levels of exclusive five-star amenities rival the offerings of top-tier resorts.
Residents can use the gym, dry and wet saunas, yoga lawn with a cold bath, and spa facilities in level four’s health and wellness centre. Or head outside to the lap pool, leisure pool, spa, sundecks, barbecues and outdoor dining areas with panoramic ocean and hinterland views.
Hosting large dinner parties and functions is easy in Level 26’s Executive Club. A catering kitchen and a cellar of residents’ temperature-controlled wine and whisky lockers support an elegantly appointed sky lounge and private and communal dining spaces.
The Executive Club provides a boardroom, private office suites and workstations for residents working from home. Leisure seekers will enjoy the Club’s six-seat cinema, games room and ample outdoor lounge areas.
Across its 39 levels, The Rochester’s two-bedroom floor plans start at $1.105 million and 109 square metres, and three-bedroom residences start at $1,602,850 and 156 square metres in size.
Sales demonstrate that The Rochester is adding a new dimension to the Gold Coast’s allure, redefining coastal luxury living with a development that embodies sophistication, style and relaxation.
Carly Cottam, CEO of sales and marketing agency MOTIV, says she’s not surprised by the strength of the immediate buyer interest in The Rochester.
“There’s rapidly rising demand from owner occupiers for a low-maintenance, high-end lifestyle in premier beachside locales.
“Gold Coast buyers were the first to inquire – they are fully aware of the rare opportunity presented by The Rochester to own a luxurious apartment with amenities far beyond market expectations,” Cottam says.
She says Queenslanders have snapped up nearly three-quarters of the apartments already sold as they recognise the value of the architectural design and five-star amenities.
Internationally renowned architects Rothelowman have designed The Rochester’s interiors and five-star amenities to match the requirements and desires of Broadbeach luxury apartment buyers.
Founding principal Kim Lowman says to achieve this The Rochester had to match the offering and quality of the finest resorts. So, they have designed spaces to promote an elevated lifestyle from the lobby to the wellness deck, the club floor, and ultimately to residents’ front doors.
When residents and visitors enter the main lobby, they will immediately sense luxury and grandeur; however, a series of curated spaces making residents feel like they have arrived home will offset its scale.
The Rothelowman team also wanted to capture the essence of beachside living and celebrate the daily rituals of life, Lowman says. Accordingly, the project’s coastal setting inspired the interior materials palette with choices of natural stone and timber, earthy tones and textures speaking to the character and identity of its place.
In sum, The Rochester is designed to strike a perfect balance between indulgence and comfort, catering to those who appreciate life’s finer things but also want to embrace the Gold Coast’s beach lifestyle.
