York: From Concept to Completion

NewsFilmJournal

08/20/25

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The successful settlement of York earlier this month marks the completion of a boutique development in one of Brisbane’s most tightly held inner suburbs.

For MOTIV, York reflects the strength of long-term collaboration - working alongside Graya and our clients from concept through to completion.

From the outset, our role was to ensure alignment across strategy, creative direction, and sales. Through this approach, we achieved $17.751 million of the project’s $26.4 million GRV, including three residences sold within just two weeks via a concise VIP campaign. These early sales provided the momentum needed to ensure construction commenced on schedule and with confidence.

Just as importantly, our work extended beyond the campaign itself. At MOTIV, we place buyers at the centre of the process - guiding them from sale through to settlement with clarity and confidence. Pre-settlement inspections, where purchasers first experience their new home, represent more than a transaction: they reflect the trust we build and the seamless transition into the next chapter of their lives.

York stands as a testament to what’s possible when developer and marketing partner work hand-in-hand, ensuring not only strong commercial outcomes and timely delivery, but also an elevated experience for every buyer.

If you’d like to learn more about our approach or have a project in mind, please email us. We’d love to hear from you.

Follow MOTIV on Instagram for live updates, project news and more.

@motiv_projectmarketing
Brisbane Office
4/1 Chermside Street
Teneriffe, QLD 4005
Gold Coast Office
34 Cronulla Avenue
Mermaid Beach, QLD 4218
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